AA Goes Underground in Munich

A Public Information Initiative from Intergroup Bavaria and the Munich Newcomers Group. It all started, as it so often does, when we thought about how we could make AA more visible in Bavaria. Spontaneously, I thought of videos in subways or in other public places. I envisioned large posters on highways or buildings, screen advertising […]

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[UPDATE] Netherlands Intergroup Evaluates Google AdWords campaign

[Editor’s Note:  This is an update on the Google AdWords Campaign initiated in October 2013 and reported in the ArenA newsletter on December 13, 2013.  Click on http://alcoholics-anonymous.eu/arena/?p=143 to access the original article.] From October 2013 until January 2014, Intergroup The Netherlands conducted a trial Google AdWords campaign, targeted at people with a drinking problem […]

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